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| Criterion |  Business Strategy Three Horizons |  Growth Growth Experiment |  Product Strategy KPI Tree |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-2 Wochen | 90-180 min initial, dann laufend | 45-90 min |
Participantsdifferent | 3-12 | 1-6 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment card, Result summary, Next bet | KPI Tree, Owner List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyInnovationPortfolioForesight | MarketingGrowthExperimentsLearning | MetricsStrategyAlignmentMeasurement | GrowthStrategyMarketPortfolio |