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| Criterion |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |  Innovation TRIZ |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 45-90 min | 1-4 h | 1-3 h |
Participantsdifferent | 3-12 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes | Contradiction Statement, Inventive Principles, Solution Concepts | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio | InnovationProblem solvingContradictionsCreativity | IdeationInnovationCreativity |