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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumLowLow
Timedifferent
20-35 min90-180 min initial, dann laufend30-60 min30-60 min
Participantsdifferent
1-53-82-61-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Test Card with a pre-set thresholdKPI Tree, Owner ListCounter Metric List, Guardrail DefinitionsCompleted Experiment Canvas, Success Metric
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
MetricsStrategyAlignmentMeasurement
MetricsMeasurementStrategyExperiments
ExperimentsValidationDiscoveryHypothesis
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