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| Criterion |  Business Strategy SWOT Analysis |  Growth North Star Metric |  Product Strategy KPI Tree |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h | 90-180 min initial, dann laufend | 90-180 min |
Participantsdifferent | 3-12 | 3-8 | 3-8 | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | North Star metric, Input metric tree, Measurement cadence | KPI Tree, Owner List | GQM Table, Metric Profiles |
Tagsno overlap | StrategyAnalysisMarketPositioning | GrowthMetricsAlignmentRetention | MetricsStrategyAlignmentMeasurement | MetricsMeasurementEngineeringAlignment |