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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30-60 min45-90 min45-120 min45-90 min
Participantsdifferent
3-122-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listDecision Matrix, Scoring Rationale, Selected OptionTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyAnalysisMarketPositioning
DecisionCriteriaScoringTradeoffs
TradeoffsDecisionCriteriaOptions
GrowthStrategyMarketPortfolio
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