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| Criterion |  Business Strategy SWOT Analysis |  UX Research Card Sorting |  Business Strategy PESTLE Analysis |  Business Strategy Porter Five Forces |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 20-45 min | 1-3 h | 1-3 h |
Participantsdifferent | 3-12 | Based on research question | 2-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Content groups, Label set, IA hypotheses | PESTLE Map, External Risks, Strategic Questions | Five Forces Analysis, Competitive Risks, Strategic Options |
Tagsno overlap | StrategyAnalysisMarketPositioning | Information architectureNavigationStructure | StrategyMarketAnalysis | StrategyCompetitionMarket |