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| Criterion |  Business Strategy SWOT Analysis |  UX Research Card Sorting |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30-60 min | 20-45 min | 1-3 h | 45-90 min |
Participantsdifferent | 3-12 | Based on research question | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Content groups, Label set, IA hypotheses | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisMarketPositioning | Information architectureNavigationStructure | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio |