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| Criterion |  UX Research Surveys |  Innovation SCAMPER |  Product Discovery Outcome-Driven Innovation |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 3-14 Tage | 30-60 min | Mehrere Wochen | 1-3 h |
Participantsdifferent | 50+ | 2-10 | 2-6 researchers plus sample | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | SCAMPER Idea List, Concept Shortlist, Variation Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | QuantitativeResearchValidation | BrainstormingIdeationCreativityReframingInnovation | OutcomesInnovationResearchQuantitative | IdeationInnovationCreativity |