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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumLowMediumLow
Timedifferent
3-14 Tage1-2 h90-180 min initial, dann laufend30-60 min
Participantsdifferent
50+2-83-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsKPI Tree, Owner ListCounter Metric List, Guardrail Definitions
Tagsno overlap
QuantitativeResearchValidation
VisionCanvasStrategyAlignment
MetricsStrategyAlignmentMeasurement
MetricsMeasurementStrategyExperiments
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