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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumHighLow
Timedifferent
3-14 Tage1-3 hMehrere Wochen45-90 min
Participantsdifferent
50+2-102-6 researchers plus sample2-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsPESTLE Map, External Risks, Strategic QuestionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
QuantitativeResearchValidation
StrategyMarketAnalysis
OutcomesInnovationResearchQuantitative
GrowthStrategyMarketPortfolio
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