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| Criterion |  UX Research Surveys |  UX Research Card Sorting |  UX Research Usability Testing |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 3-14 Tage | 20-45 min | 1-2 h je Session | Mehrere Wochen |
Participantsdifferent | 50+ | Based on research question | Based on research question | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Content groups, Label set, IA hypotheses | Usability Issues, Severity List, Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | QuantitativeResearchValidation | Information architectureNavigationStructure | ValidationUXPrototype | OutcomesInnovationResearchQuantitative |