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| Criterion |  UX Research Surveys |  UX Research Card Sorting |  UX Research First-click Testing |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 3-14 Tage | 20-45 min | 1-2 Tage | Mehrere Wochen |
Participantsdifferent | 50+ | Based on research question | 10-30 | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Content groups, Label set, IA hypotheses | Click Heatmap, Success Rate, Design Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | QuantitativeResearchValidation | Information architectureNavigationStructure | UXNavigationFindabilityValidation | OutcomesInnovationResearchQuantitative |