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| Criterion |  UX Research Surveys |  Innovation Brainstorming |  Product Discovery Outcome-Driven Innovation |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 3-14 Tage | 30-60 min | Mehrere Wochen | 1-3 h |
Participantsdifferent | 50+ | 4-12 | 2-6 researchers plus sample | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Idea pool, Theme clusters, Shortlist | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | QuantitativeResearchValidation | BrainstormingIdeationCreativityWorkshopDivergence | OutcomesInnovationResearchQuantitative | IdeationInnovationCreativity |