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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
MediumLowHighLow
Timedifferent
3-14 Tage30-60 minMehrere Wochen45-90 min
Participantsdifferent
50+4-122-6 researchers plus sample3-10
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsIdea pool, Theme clusters, ShortlistDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
QuantitativeResearchValidation
BrainstormingIdeationCreativityWorkshopDivergence
OutcomesInnovationResearchQuantitative
BrainstormingIdeationCreativityDivergenceWorkshop
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