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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
2-4 h workshop plus review1-2 h1-4 Wochen1-2 h Setup, laufend
Participantsdifferent
4-103-81-62-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesNorth Star metric, Input metric tree, Measurement cadenceExperiment results, Decision log, Learning summaryAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
AlignmentExecutionGoalsCausality
GrowthMetricsAlignmentRetention
ExperimentsGrowthAnalyticsValidation
GrowthMetricsExperiments
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