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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h workshop plus review45-90 min90-180 min initial, dann laufend15-30 min
Participantsdifferent
4-103-83-81-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesImpact Map, Outcome Hypotheses, Delivery OptionsKPI Tree, Owner ListSMART Goal, Measurement Note, Deadline
Tagsno overlap
AlignmentExecutionGoalsCausality
OutcomesStrategyBehaviorPlanning
MetricsStrategyAlignmentMeasurement
GoalsPlanningMeasurementAlignment
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