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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h workshop plus review30-60 min90-180 min15-30 min
Participantsdifferent
4-102-63-61-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesCounter Metric List, Guardrail DefinitionsGQM Table, Metric ProfilesSMART Goal, Measurement Note, Deadline
Tagsno overlap
AlignmentExecutionGoalsCausality
MetricsMeasurementStrategyExperiments
MetricsMeasurementEngineeringAlignment
GoalsPlanningMeasurementAlignment
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