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| Criterion |  Business Strategy Strategy Map |  Business Strategy Balanced Scorecard |  Product Strategy KPI Tree |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h workshop plus review | Halber Tag bis mehrere Wochen | 90-180 min initial, dann laufend | 15-30 min |
Participantsdifferent | 4-10 | 4-12 | 3-8 | 1-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | AlignmentExecutionGoalsCausality | StrategyMetricsExecution | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment |