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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
30-60 min je Interview45-90 minMehrere Wochen45-120 min
Participantsdifferent
5-10 Interviews2-82-6 researchers plus sample2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesDecision Matrix, Scoring Rationale, Selected OptionDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
ValidationInterviewsPrototype
DecisionCriteriaScoringTradeoffs
OutcomesInnovationResearchQuantitative
TradeoffsDecisionCriteriaOptions
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