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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumLowHighHigh
Timedifferent
30-60 min je Interview20-45 min1 Tag bis mehrere WochenMehrere Wochen
Participantsdifferent
5-10 InterviewsBased on research question4-102-6 researchers plus sample
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesContent groups, Label set, IA hypothesesProblem Statement, Prototype, Test LearningsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
ValidationInterviewsPrototype
Information architectureNavigationStructure
InnovationPrototypeResearch
OutcomesInnovationResearchQuantitative
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