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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
1-5 Tage1-2 h Setup, laufend45-90 min1-4 Wochen
Participantsdifferent
Nutzertraffic2-82-81-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteAARRR funnel, Metric baseline, Experiment backlogAnsoff Matrix, Growth Options, Risk NotesExperiment results, Decision log, Learning summary
Tags1 shared
ValidationExperimentsDemandGrowth
GrowthMetricsExperiments
GrowthStrategyMarketPortfolio
ExperimentsGrowthAnalyticsValidation
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