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| Criterion |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |  Business Strategy Porter Five Forces |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 1-5 Tage | 45-90 min | 1-3 h | 45-60 min |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio | StrategyCompetitionMarket | AssumptionsRiskExperimentsValidation |