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| Criterion | ![]() Product Strategy SMART Goals | ![]() Business Strategy Strategy Map | ![]() Engineering Goal Question Metric | ![]() Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 2-4 h workshop plus review | 90-180 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1-8 | 4-10 | 3-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Strategy Map, Objective Set, Cause-Effect Hypotheses | GQM Table, Metric Profiles | KPI Tree, Owner List |
Tags1 shared | GoalsPlanningMeasurementAlignment | AlignmentExecutionGoalsCausality | MetricsMeasurementEngineeringAlignment | MetricsStrategyAlignmentMeasurement |



