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| Criterion | ![]() Product Strategy SMART Goals | ![]() Product Strategy OKRs | ![]() Product Strategy Impact Mapping | ![]() Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 1-2 h Setup | 45-90 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1-8 | 2-20 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Impact Map, Outcome Hypotheses, Delivery Options | KPI Tree, Owner List |
Tagsno overlap | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | OutcomesStrategyBehaviorPlanning | MetricsStrategyAlignmentMeasurement |



