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| Criterion |  Product Strategy SMART Goals |  Product Strategy OKRs |  Engineering Goal Question Metric |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 15-30 min | 1-2 h Setup | 90-180 min | 30-60 min |
Participantsdifferent | 1-8 | 2-20 | 3-6 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | GQM Table, Metric Profiles | Counter Metric List, Guardrail Definitions |
Tags1 shared | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementEngineeringAlignment | MetricsMeasurementStrategyExperiments |