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| Criterion |  Product Strategy SMART Goals |  Product Strategy OKRs |  Business Strategy GAP Analysis |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 15-30 min | 1-2 h Setup | 1-3 h | 30-60 min |
Participantsdifferent | 1-8 | 2-20 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Gap Matrix, Action Plan, Risk Notes | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | StrategyAnalysisPlanning | MetricsMeasurementStrategyExperiments |