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| Criterion |  Product Strategy SMART Goals |  Business Strategy McKinsey 7S |  Product Strategy OKRs |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 15-30 min | 2-4 h | 1-2 h Setup | 30-60 min |
Participantsdifferent | 1-8 | 3-12 | 2-20 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | 7S Assessment, Alignment Gaps, Change Actions | OKR set, Measurement plan, Review cadence | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GoalsPlanningMeasurementAlignment | OrganizationStrategyAlignmentChange | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementStrategyExperiments |