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| Criterion |  Product Strategy SMART Goals |  Product Strategy KPI Tree |  Business Strategy McKinsey 7S |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 90-180 min initial, dann laufend | 2-4 h | 90-180 min |
Participantsdifferent | 1-8 | 3-8 | 3-12 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | KPI Tree, Owner List | 7S Assessment, Alignment Gaps, Change Actions | GQM Table, Metric Profiles |
Tags1 shared | GoalsPlanningMeasurementAlignment | MetricsStrategyAlignmentMeasurement | OrganizationStrategyAlignmentChange | MetricsMeasurementEngineeringAlignment |