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| Criterion |  Product Strategy SMART Goals |  Growth Flywheel |  Product Strategy Counter Metrics |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 15-30 min | 60-120 min | 30-60 min | 1-2 h Setup |
Participantsdifferent | 1-8 | 3-8 | 2-6 | 2-20 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Counter Metric List, Guardrail Definitions | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GoalsPlanningMeasurementAlignment | GrowthRetentionConversion | MetricsMeasurementStrategyExperiments | GoalsAlignmentOutcomesMeasurement |