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Criterion
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
LowHighMediumMedium
Timedifferent
15-30 minHalber Tag bis mehrere Wochen2-4 h workshop plus review90-180 min initial, dann laufend
Participantsdifferent
1-84-124-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
SMART Goal, Measurement Note, DeadlineBalanced Scorecard, Strategic Measures, Initiative MapStrategy Map, Objective Set, Cause-Effect HypothesesKPI Tree, Owner List
Tagsno overlap
GoalsPlanningMeasurementAlignment
StrategyMetricsExecution
AlignmentExecutionGoalsCausality
MetricsStrategyAlignmentMeasurement
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