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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for Worst Possible Idea
Innovation
Worst Possible Idea
Paper illustration for Communication Plan
Delivery
Communication Plan
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.For a seemingly familiar problem with paralyzing seriousness, the method dissolves pressure and fear of judgment. It deliberately makes failure pictures extreme, so hidden assumptions become visible faster. This clarifies what a workable path should avoid.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumLowLowLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down20-45 min45-90 min30-60 min
Participantsdifferent
2-4 pro Pitch3-122-64-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesBad Idea List, Reframed Concepts, Idea ShortlistCommunication Plan, Channel Matrix, Message CadenceIdea pool, Theme clusters, Shortlist
Tagsno overlap
PlanningDeliveryAutonomy
IdeationCreativityDivergence
CommunicationStakeholdersDeliveryPlanning
BrainstormingIdeationCreativityWorkshopDivergence
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