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| Criterion |  Delivery Shape Up |  UX Research User Interviews |  UX Research Affinity Diagramming |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 30–60 min per interview | 45–90 min | 45-90 min |
Participantsdifferent | 2-4 pro Pitch | 1 participant per interview | 3-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | PlanningDeliveryAutonomy | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause | CommunicationStakeholdersDeliveryPlanning |