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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down3-14 TageMehrere Wochen1 Tag bis mehrere Wochen
Participantsdifferent
2-4 pro Pitch50+2-6 researchers plus sample4-10
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesSurvey Results, Charts, Segment InsightsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Statement, Prototype, Test Learnings
Tagsno overlap
PlanningDeliveryAutonomy
QuantitativeResearchValidation
OutcomesInnovationResearchQuantitative
InnovationPrototypeResearch
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