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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down3-14 Tage45-90 minMehrere Wochen
Participantsdifferent
2-4 pro Pitch50+2-62-6 researchers plus sample
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesSurvey Results, Charts, Segment InsightsCommunication Plan, Channel Matrix, Message CadenceDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
PlanningDeliveryAutonomy
QuantitativeResearchValidation
CommunicationStakeholdersDeliveryPlanning
OutcomesInnovationResearchQuantitative
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