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| Criterion |  Delivery Shape Up |  UX Research Personas |  UX Research Affinity Diagramming |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 1-3 Tage | 45–90 min | 45-90 min |
Participantsdifferent | 2-4 pro Pitch | Internes Team | 3-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | PlanningDeliveryAutonomy | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause | CommunicationStakeholdersDeliveryPlanning |