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| Criterion |  Delivery Shape Up |  Product Discovery Outcome-Driven Innovation |  UX Research Surveys |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | Mehrere Wochen | 3-14 Tage | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-4 pro Pitch | 2-6 researchers plus sample | 50+ | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | PlanningDeliveryAutonomy | OutcomesInnovationResearchQuantitative | QuantitativeResearchValidation | InnovationPrototypeResearch |