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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumHighLowMedium
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-DownMehrere Wochen45-90 min45-90 min
Participantsdifferent
2-4 pro Pitch2-6 researchers plus sample2-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesCommunication Plan, Channel Matrix, Message CadenceImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
PlanningDeliveryAutonomy
OutcomesInnovationResearchQuantitative
CommunicationStakeholdersDeliveryPlanning
OutcomesStrategyBehaviorPlanning
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