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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumHighHighMedium
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down1 Tag bis mehrere WochenMehrere Wochen45-90 min
Participantsdifferent
2-4 pro Pitch4-102-6 researchers plus sample3-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesProblem Statement, Prototype, Test LearningsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
PlanningDeliveryAutonomy
InnovationPrototypeResearch
OutcomesInnovationResearchQuantitative
OutcomesStrategyBehaviorPlanning
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