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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
HighLowLowLow
Timedifferent
0.5-2 Tage30–60 min45–90 min30-60 min
Participantsdifferent
6-124-83-102-8
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
Service designOperationsJourneyBlueprint
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
Root causeQualityOperations
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