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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
HighLowMediumMedium
Timedifferent
0.5-2 Tage30-60 min45-90 min90-180 min initial, dann laufend
Participantsdifferent
4-122-63-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsCounter Metric List, Guardrail DefinitionsImpact Map, Outcome Hypotheses, Delivery OptionsKPI Tree, Owner List
Tags1 shared
StrategyUncertaintyPlanning
MetricsMeasurementStrategyExperiments
OutcomesStrategyBehaviorPlanning
MetricsStrategyAlignmentMeasurement
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