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Criterion
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Purposedifferent
For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.
Complexitydifferent
LowHighLowMedium
Timedifferent
30-60 minMehrere Wochen8-15 min1-3 h
Participantsdifferent
2-102-6 researchers plus sample1-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
SCAMPER Idea List, Concept Shortlist, Variation NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSketch Set, Idea Shortlist, Direction OptionsMorphological Box, Concept Combinations, Idea Shortlist
Tagsno overlap
BrainstormingIdeationCreativityReframingInnovation
OutcomesInnovationResearchQuantitative
BrainstormingSketchingSpeedDivergenceDesign sprint
IdeationInnovationCreativity
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