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Criterion
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
60-90 min1-3 h45-90 min30-60 min
Participantsdifferent
2-102-82-82-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
RICE Scores, Ranked List, Assumption LogMorphological Box, Concept Combinations, Idea ShortlistDecision Matrix, Scoring Rationale, Selected OptionSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
PrioritizationScoringRoadmapTradeoffs
IdeationInnovationCreativity
DecisionCriteriaScoringTradeoffs
BrainstormingIdeationCreativityReframingInnovation
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