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| Criterion |  Product Strategy RICE Scoring |  Innovation Morphological Analysis |  Decision Making Decision Matrix |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 60-90 min | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-10 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | RICE Scores, Ranked List, Assumption Log | Morphological Box, Concept Combinations, Idea Shortlist | Decision Matrix, Scoring Rationale, Selected Option | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | PrioritizationScoringRoadmapTradeoffs | IdeationInnovationCreativity | DecisionCriteriaScoringTradeoffs | BrainstormingIdeationCreativityWorkshopDivergence |