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Criterion
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowMediumLow
Timedifferent
60-90 min30–60 min45-90 min45–90 min
Participantsdifferent
2-104-82-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
RICE Scores, Ranked List, Assumption LogEmpathy Map, Assumptions List, Research GapsDecision Matrix, Scoring Rationale, Selected OptionTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
PrioritizationScoringRoadmapTradeoffs
SynthesisQualitativeWorkshop
DecisionCriteriaScoringTradeoffs
SynthesisQualitativeRoot cause
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