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Criterion
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
LowMediumMediumLow
Timedifferent
5-20 min45-120 min45-90 min30-60 min
Participantsdifferent
1-202-82-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Ideenpool, Roh-Shortlist, ClusterTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesDecision Matrix, Scoring Rationale, Selected OptionIdea pool, Theme clusters, Shortlist
Tagsno overlap
BrainstormingIdeationDivergenceSpeed
TradeoffsDecisionCriteriaOptions
DecisionCriteriaScoringTradeoffs
BrainstormingIdeationCreativityWorkshopDivergence
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