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| Criterion |  Innovation Rapid Ideation |  Decision Making Decision Matrix |  Decision Making Trade-off Analysis |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 5-20 min | 45-90 min | 45-120 min | 30-60 min |
Participantsdifferent | 1-20 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ideenpool, Roh-Shortlist, Cluster | Decision Matrix, Scoring Rationale, Selected Option | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | BrainstormingIdeationDivergenceSpeed | DecisionCriteriaScoringTradeoffs | TradeoffsDecisionCriteriaOptions | BrainstormingIdeationCreativityWorkshopDivergence |