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| Criterion |  Product Discovery Problem Interview |  Innovation SCAMPER |  Innovation Starbursting |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 30-60 min je Interview | 30-60 min | 30-60 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | 2-10 | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | SCAMPER Idea List, Concept Shortlist, Variation Notes | Star-Shaped Question Map, Question List, Assumption List | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | DiscoveryInterviewsValidation | BrainstormingIdeationCreativityReframingInnovation | BrainstormingIdeationWorkshopDiscovery | BrainstormingIdeationCreativityWorkshopDivergence |