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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 h20–45 min45-90 min45-90 min
Participantsdifferent
2-8Small cross-functional group2-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsRisk list, Mitigation plan, Assumption logAnsoff Matrix, Growth Options, Risk NotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
StrategyCompetitionMarket
RiskDecisionFailurePlanning
GrowthStrategyMarketPortfolio
AssumptionsRiskDecisionDiscovery
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