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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h45-75 min1-5 Tage45-90 min
Participantsdifferent
2-82-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsTest Matrix, Test PlanInterest Metrics, Conversion Signal, Learning NoteAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyCompetitionMarket
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandGrowth
GrowthStrategyMarketPortfolio
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