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| Criterion |  Business Strategy Porter Five Forces |  Innovation Morphological Analysis |  Business Strategy Three Horizons |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | Halbtags-Workshop, dann iterativ | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 3-12 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Five Forces Analysis, Competitive Risks, Strategic Options | Morphological Box, Concept Combinations, Idea Shortlist | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyCompetitionMarket | IdeationInnovationCreativity | StrategyInnovationPortfolioForesight | BrainstormingIdeationCreativityWorkshopDivergence |